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Create a Free Author Website: A Step-by-Step Guide

In today’s digital world, having a website is a must for authors. But what if you’re on a tight budget? You can create a free author website using popular tools and platforms. This article will guide you through the process of creating a free website while ensuring it looks professional and serves your needs as an author. It’s part of a 12-step Guide to Creating an Author Website, written by a former literary agent who’s helped 400+ authors get literary agents and/or traditional publishers.

How to Create a Free Author Website

Follow these steps to build a free website that showcases your writing and connects with your audience.

Step 1: Choose the Right Platform

Several website builders allow you to create a free author website. Here are some of the best options:

1. Wix
• Features: Drag-and-drop editor, customizable templates, mobile responsiveness.
• Pros: Beginner-friendly, offers templates designed for authors.
• Cons: Free plan includes Wix ads and a subdomain (e.g., username.wixsite.com).
2. Weebly
• Features: Intuitive interface, built-in SEO tools, blogging capabilities.
• Pros: Easy to use, supports basic eCommerce for free.
• Cons: Limited customization options on the free plan.
3. WordPress.com
• Features: Free themes, blogging tools, and plugin support on paid plans.
• Pros: Excellent for blogging, SEO-friendly.
• Cons: Free plan includes WordPress branding and limited storage.
4. Blogger
• Features: Simplified blogging interface and integration with Google tools.
• Pros: Completely free with no ads, ideal for authors focusing on blogging.
• Cons: Limited design options compared to other platforms.
5. Google Sites
• Features: Minimalist templates and easy integration with Google Workspace.
• Pros: No ads or branding on free sites, simple interface.
• Cons: Very basic design and limited customization.

Step 2: Select a Template

Choose a template that aligns with your genre and personal style.

• For Fiction Authors: Opt for visually engaging templates with large banners and creative fonts.
• For Nonfiction Authors: Use minimalist designs with clear navigation and professional typography.
• For Children’s Authors: Choose bright, playful layouts with bold colors.

Step 3: Customize Your Website

1. Add Your Branding:
• Include your author photo and logo (if available).
• Use consistent colors and fonts that match your book covers or genre.
2. Create Essential Pages:
• Homepage: Highlight your latest book or a welcome message.
• About Page: Share your biography, achievements, and writing journey.
• Books Page: Showcase your works with descriptions, reviews, and purchase links.
• Blog: Add writing tips, updates, or behind-the-scenes content.
• Contact Page: Include a contact form or email address for inquiries.
3. Optimize for Mobile:
• Ensure your website looks good on smartphones and tablets. Over 60% of web traffic comes from mobile devices (Statista, 2022).

Step 4: Add Key Features

• Newsletter Sign-Up Form: Build your email list by offering exclusive content like a free chapter or short story.
• Social Media Links: Make it easy for visitors to follow you on platforms like Twitter, Instagram, and Facebook.
• Call-to-Action (CTA): Use CTAs like “Buy Now,” “Subscribe,” or “Read More” to guide visitors.

Step 5: Optimize for SEO

Search engine optimization (SEO) ensures your website ranks well on search engines, increasing visibility.

• Use Keywords: Incorporate terms like “Create a Free Author Website” in titles, headers, and meta descriptions.
• Optimize Images: Add alt text to describe images for better search rankings.
• Write Regular Content: Blogging regularly helps improve your site’s SEO.

Fact: Websites with blogs generate 55% more traffic than those without (HubSpot, 2023).

Step 6: Publish and Promote Your Website

Once your website is complete, publish it and start promoting it:

• Share on Social Media: Announce your website launch on your social platforms.
• Include in Email Signatures: Add your website link to your email signature for easy promotion.
• Collaborate with Other Authors: Exchange links or features with other writers in your network.

Limitations of Free Author Websites

While free platforms are a great starting point, they come with some limitations:

• Subdomains: Free plans often include a platform-branded domain (e.g., yourname.wixsite.com).
• Ads: Some platforms display ads on free websites, which can distract visitors.
• Limited Features: Advanced tools like custom domains, expanded storage, and analytics often require a paid upgrade.

Solution: Start with a free website, and upgrade to a paid plan as your budget allows to remove ads and gain access to premium features.

Conclusion – Create a Free Author Website

Creating a free author website is an achievable and cost-effective way to establish your online presence. Platforms like Wix, Weebly, and WordPress.com offer user-friendly tools and templates to get you started. By customizing your site with essential pages, optimizing for SEO, and promoting it strategically, you can attract readers and grow your audience. As your career progresses, consider upgrading to a paid plan for added features and a more polished, ad-free experience. Now that you’ve read “Create a Free Author Website,” click here to make sure you’ve seen the other parts of our 12-step Guide to Building an Author Website.

The Bestselling Author, LLC

Founded by Mark Malatesta in 2011, The Bestselling Author has helped 400+ writers get literary agents and/or traditional publishers. Notable authors Mark has worked with include Nelson Johnson, author of Boardwalk Empire, which Martin Scorsese produced for HBO; Leslie Lehr, author of A Boob’s Life, which is being adapted for an HBO Max TV series by Salma Hayek; and Scott LeRette, author of The Unbreakable Boy, published by Thomas Nelson and now a major motion picture by Lionsgate starring Patricia Heaton, Zachary Levi, and Amy Acker.

Authors who’ve worked with Literary Agent Undercover, a division of The Bestselling Author, have gotten six-figure book deals; been on the New York Times bestseller list; had their books adapted for TV, stage, and feature film; had their work licensed in 40+ countries; and sold many millions of books. Mark’s work as an author coach and consultant is informed by his previous experience as a literary agent, literary agency owner, AAR member, and Marketing & Licensing Manager for the gift and book publisher Blue Mountain Arts.

Click here to see Mark Malatesta reviews.